In previous post about Digital transformation, IDS Software Vietnam has mentioned about the definition and importance of digitization for businesses. Once again, it is emphasized that digital transformation is an step for enterprises if they want to survive and develop for a long time in today’s fiercely competitive market. In fact, in our consultations, we realize that most customers are still quite vague with the above concept and often make the following mistakes:
Digital transformation is an unbelievable future story and only for technology players
Looking at traditional companies, you will realize that they are limited and slow by poor processes, mechanisms, pressure from the leadership and an outdated technology. For a long time, traditional companies seemed to be separate from the digital transformation playground – which reserved only for large and high-tech companies. They are keeping a main role in nourishing the economy.
Digitization is a fair competition for all businesses in any industries. In Vietnam from 2017 until the present, it is considered as the booming period of technology applications. We are no longer surprised at some names as Grab – a ride-hailing app that challenges the traditional motorbike taxi and taxi industry or live ATM from TP Bank – 24/24 ATM station to help customers make any transactions such as savings, bills payment, .. without going to the bank.
In conclusion, if we are not flexible and keep up with the strategic trends, especially restructuring technology, our businesses will be easily to be eliminated from the market today.
Only when the technology system is completed, the digitization process be performed
The realization of digitalization can develop in parallel with the application of technology. After all, technology is just a tool for businesses to digitize. Success in the digital journey must lie in the thinking, strategy and how to handle problems that come from leaders to employees at the business.
As mentioned in the 5 core successes of digital transformation in the previous blog, digital transformation must take a role as business cultural foundation through digital thinking and culture that fosters innovation. Do not lean on too much on technology to save your business, digitalization is a consistent journey with technology support so it needs to be built and practiced based on strategies that are well prepared.
The customer is king
According to Philip Kotler, the nature of today marketing industry is adapting to the changes in customer. Because customers are not sure what they really want. If the business always considers the customer as the center of development and is willing to meet their needs, the business will soonly lose its own diference and brand identity.
So, instead of following the path of meeting all the needs of customers, businesses should turn itself into a people-oriented guide throughout the path from brand identify to brand favorite and supportment
